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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

MUTHA Body Butter in Detox Greens and the Detox Greens Exfoliating Body Bar on a marble table beside a lit candle

What I Actually Do With a Night Off

The most valuable thing anyone can give you right now is a stretch of time when nobody needs anything. Here's how I actually spend mine.
MUTHA Body Butter Glow on a vanity with a clutch and earrings, getting ready for an evening out

OCTOBER 31 IS JUST ANOTHER DAY FOR YOUR SKIN. MAKE IT A GOOD ONE.

Costumes are temporary. The skin underneath is not. Hope on the two days before, the night of, and the morning after.
National Coffee Day Is Our Kind of Holiday

National Coffee Day Is Our Kind of Holiday

There is caffeine in my cup and caffeine in my eye cream, and only one of them works before I've finished the first.
The After-Sun Edit: What Your Skin Actually Needs Right Now

The After-Sun Edit: What Your Skin Actually Needs Right Now

Summer was worth it. It also left evidence. Here's the honest audit — and the one product that does the most to reverse it.
Model resting in bed wearing an eye mask in soft morning light.

National Relaxation Day Is Our Kind of Holiday

Hope's version of doing nothing, beautifully. A slow at-home ritual for National Relaxation Day — no spa, no appointment.
Model touching her cheek with a tight, uncomfortable expression.

Why Your Skin Feels Tight After Cleansing (And How to Fix It)

If your skin feels tight after you cleanse, that's not clean. That's stripped. Here's the difference — and how to fix it.
Model looking out an airplane window above the clouds.

What's In My Carry-On (That My Skin Actually Thanks Me For)

Flying is brutal on skin. Hope doesn't travel with her whole routine. She travels with four products that handle everything.
Model with sun-lit bare skin outdoors in summer light.

Your Summer Skin Edit: What Actually Changes When the Heat Hits

The edit isn't about less. It's about different. Hope on what actually changes when summer skin shows up — and the precise swaps that make the whole routine work.
Black and white portrait of a woman seated in a chair for the MUTHA-isms series.

Celebrating MUTHAS

Real women. Real mothers. Real talk. We asked our friends of the brand to share the words, moments, and mannerisms their mothers left behind — and what came back was honest, funny, and deeply felt. This is MUTHA-ISMS.

MUTHA No. 1 Serum bottle on a light background with a shadow.

BACKSTORY ON THE NO. 1 SERUM

A LITTLE BACKSTORY ON THE NO. 1 SERUM AND WHY I CREATED IT IN THE FIRST PLACE.

Mother's Day gift collage with a black and white family portrait and MUTHA products.

MOTHER'S DAY GIFTS THAT WILL MAKE HER MELT

Mother’s Day always hits different. As a mom, it’s the tiny, melt-worthy moments that stay with me. It’s a hug out of nowhere, a hand-scribbled note, an unexpected "I love you."

This year, I pulled together my favorite gifts and beauty rituals to celebrate every kind of MUTHA and help you feel seen, loved, and cared for.

Collage with a black and white beach portrait, a MUTHA face mask, and wellness products.

MUTHA says “be smooth”

In a MUTHA’s world, “smooth” is more than skin deep. It’s how we build rituals that help us move through life with a little more ease.

Here’s to skin that feels as good as your systems.

Flat lay of MUTHA Body Butter Melt with beauty tools and event photographs.

What I’m Reaching for Lately: Body Butter Melt

Life has been a lot lately in the best way. From walking the Met Gala red carpet to celebrating our Body Butter Melt launch in NYC, to getting home and instantly locking into mom-mode.

I’ve been in every version of myself these past few weeks.

And through all of it, this is the one product I’ve been reaching for on repeat.

Monthly Dose of Self-Care collage with supplements and MUTHA products.

Your Monthly Dose of Self-Care

Let’s be real—juggling life as a mom, entrepreneur, and human (who also needs sleep?!) means wellness isn’t just a luxury
—it’s survival.

Lately, I’ve been leaning into small but powerful shifts to feel more grounded and energized. 
No 5 AM ice baths here (bless those who can),
but here’s what’s actually working for me.

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