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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

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IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

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Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

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What I Actually Do With a Night Off

MUTHA Body Butter in Detox Greens and the Detox Greens Exfoliating Body Bar on a marble table beside a lit candle

I've been asked a lot this year what I actually want, and the honest answer has stopped being a thing. It's a stretch of hours where nobody needs anything from me.

Just an evening where nothing is asked, nothing has to be decided, and no one is standing outside the bathroom door narrating what their sibling has done.

I've got better at engineering those. Here's how.

It Has to Be Scheduled Like Anything Else

A night off happens because you put it somewhere. In the calendar, on the fridge, said out loud to the person who might otherwise assume you're available. The moment it has a start time it stops being a nice idea and becomes a thing that is occurring.

Mine is usually a Thursday. Thursday is late enough in the week to feel earned and early enough that I'm not writing off a Saturday.

The First Twenty Minutes Are the Whole Thing

MUTHA Body Butter Melt, Eye Maintenance Eye Mask Prisms and Pucker Lip Butter on a marble bathroom counter beside a chrome tap

There's a transition that has to happen between being on and being off, and if you skip it you spend the whole evening half-working.

For me it's a shower that takes longer than it needs to. Not an event — I'm not lighting anything or playing whale sounds. Just the version where I use the Exfoliating Body Bar properly instead of in the eleven seconds I normally allow, and where I actually stand there afterwards and put something on while my skin is still damp.

Then Eye Mask Prisms, because twenty minutes of wearing them is twenty minutes I am demonstrably not doing anything else. That's the real function. The under-eyes are a bonus — in a consumer panel of roughly 32 people, 100% agreed the patches helped reduce the appearance of puffiness and 100% agreed the area felt rejuvenated after one use.

What I'm Not Doing

I'm not doing a routine with nine steps. I did that for a while and it turned the night off into another job with a checklist.

I'm not doing anything that requires a decision. Decisions are the thing I'm taking the night off from.

And I'm not, any more, saving the good product. I spent years treating the expensive thing as something to be used on an occasion worthy of it, which meant it sat there, and then it was old. If you're going to own it, use it on a Thursday.

The Version That Involves Leaving

Sometimes the night off has to be somewhere else, because the house has too many things in it that need you.

This is the whole argument for keeping a bag that is already packed. Not a full wash bag — three things that are genuinely enough: something for the body, something for the eyes, something for the lips. I've been doing a version of this for twenty years and it's the single most useful habit I have, because the friction of packing is what stops people going.

If you want ours already done for you, that's Move Like A MUTHA at $98 — Body Butter Melt, Eye Mask Prisms and Pucker Lip Butter, boxed. And Detox Like A MUTHA at $178 is the one that stays home: the Body Bar, the Body Butter in Detox Greens, and Up All Night Eye Cream for the morning after.

One of them lives on a carry-on. The other hangs on a hotel door where the Do Not Disturb sign goes. That isn't an accident — it's the same idea twice, and that idea is the night.

The Morning After Counts Too

A night off that leaves you scrambling the next morning wasn't a night off, it was a loan.

So the last thing I do is the smallest one: take it all off properly, put the eye cream on, and set out whatever tomorrow needs so that I wake up into something orderly rather than into a reckoning. Ninety seconds, and it's the difference between having had a nice evening and having actually rested.

That's it. That's the whole method. Schedule it, mark the start of it, don't make it complicated, and don't let tomorrow borrow against it.

Take the night. Nobody is going to hand it to you.

XX HOPE

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