Skip to content

Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

MUTHA

CREATED BY A
MOTHER.
LOVED BY MUTHAS.

When your body is shifting and stretching in every direction, you deserve care that’s made with purpose, and built to support every version of you.

MUTHA was born from a pregnant belly… literally.  While pregnant, our founder Hope Smith couldn’t find skincare she trusted with her changing body. So she created it. What started as a stretch mark cream in her kitchen has grown into care that champions every cycle of womanhood. We always recommend speaking with your healthcare provider during pregnancy, because no two journeys are the same, but our commitment to safety and performance never wavers.

Our promise? To never compromise on safety, efficacy, or honesty, because your body deserves nothing less.

TRUSTED

Our dermatologist-tested, nutrient-rich formulas are safe for sensitive skin and deliver deep nourishment throughout pregnancy and beyond.

Committed

From day one we've been committed to clean, high-performance care made without harmful ingredients. We’re fully transparent about every ingredient we use, so you and your Obstetrician can review our formulas with confidence.

what you found for pregnancy. 
what you'll keep for life

Body Butter

For when your belly’s growing faster than your patience.

  • Locks in serious moisture to help keep skin feeling flexible,not tight or itchy
  • Melts in without stickiness, so you can butter up and move on
  • Makes rubbing your belly feel like a ritual, not a chore
  • Rich enough for a growing belly, gentle enough to use twice a day
  • Water-free, so every scoop is butter, not filler

100% Natural Origin

Body Oil

Your post-shower slip into softness.

Body Oil

Your post-shower slip into softness.

  • Soaks in fast so you’re not stuck air-drying for 20 minutes
  • Pairs with Body Butter like a dream, use oil first, then butter to seal
  • Keeps skin soft and comfortable through all the stretching, shifting, and swelling
  • Also excellent on boobs, hips, thighs and butts (aka the usual suspects)

100% Natural Origin

WHAT OUR CUSTOMERS ARE SAYING

Hyaluronic Serum

For the face that suddenly forgot how to hold moisture.

  • Lightweight, non-sticky, and fragrance-free (your nose will thank you)

  • Hydrates at every level with four molecular weights of hyaluronic acid, for skin that's suddenly dry or flaky
  • Keeps skin calm, balanced, and bouncy when it’s acting out
  • Gentle enough to use morning and night, even if your routine is otherwise on pause

99% Natural Origin

MUTHA® PUCKER LIP BUTTER

For the dry mouth, deep sigh, hospital bag essential moments.

  • Plush and rich without being messy, stays put through long nights and deep breaths
  • One-hand application approved for nursing, pumping, or just surviving

  • A tiny luxury that makes you feel a little more human

72% Natural Origin

TRUSTED BY
MOMS.
EDITORS.
DERMS.

Aluminum-Free Deodorant

Your daily swipe of 

“I got you.”

  • Glides on smooth so you can get dressed without wrestling a sticky shirt over your bump
  • Helps keep you feeling fresh through warm moments, busy days, and those how-am-I-already-sweaty situations
  • Aluminum-free, with a soft, subtle scent that stays pleasant throughout the day
  • Gentle enough for sensitive underarms yet effective enough to help manage everyday perspiration odor

99% Natural Origin

Beauty Sleep Eye Cream

Because your undereyes shouldn’t spill your secrets.

  • Targets fine lines, dullness, and 'I got 8 hours but still look tired' eyes
  • Feels rich, silky, and nourishing, like a cashmere blanket for your skin
  • Whether you're catching zzz's or just faking 'em till morning, this one's your nightly ritual

100% Natural Origin

Your Skin’s Changing. So Is Your Ritual.

MUTHA is here to meet you at every stage, from the first test to the fourth trimester and beyond.

What Makes it MUTHA 

Intentional. Transparent. Backed by Science… and a MUTHA's intuition:

Dermatologist-Tested & Safe for Sensitive Skin

No parabens, PEGs, phthalates, or fillers

Formulated to EU cosmetic standards

Full ingredient transparency for review with your OB or dermatologist

Nutrient-rich formulas designed for evolving skin needs

Clean, high-performance care from pre-pregnancy to postpartum and beyond

Every pregnancy is unique. All product decisions should be made with the guidance of your healthcare provider.

Search