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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

The MUTHA Move Like A MUTHA holiday gift set box on a terrazzo plinth with black MUTHA ribbon and a Move Like A MUTHA luggage tag

GIVE GOOD GIFTS: THE MUTHA HOLIDAY EDIT

Sorted by budget, because that's how people actually shop for gifts. Under $50, under $100, and the splurge.
The MUTHA Detox Like A MUTHA and Move Like A MUTHA holiday gift sets side by side, tied with black MUTHA ribbon

The Holiday Shop Is Open

No countdown, no waitlist, no early access. Both sets are live from today — here's what's inside each one and who it's for.
Eyes Don't Lie: Which Eye Cream Is Actually Yours?

Eyes Don't Lie: Which Eye Cream Is Actually Yours?

Two eye creams, two entirely different jobs. Here's how to work out which one is yours — and why most people end up with both.

No. 1 Serum: The Science Behind the Recovery

No. 1 Serum: The Science Behind the Recovery

Most Vitamin C serums are dead before you finish the bottle. Here's the molecule we use instead, and the clinical work behind it.

Pucker Up for Fall: Transitioning Your Lip Game

Pucker Up for Fall: Transitioning Your Lip Game

Summer lips and fall lips aren't the same job. Here's the shade shift — and the treatment layer underneath — to bridge the season.
MUTHA Body Oil bottle with oil pouring over marble blocks.

Body Oil, By the Numbers: How to Use It & Why It Works

A body oil that absorbs in under two minutes and layers like a dream. Here's how to use it — and the six oils that make it work.
Three shades of MUTHA Pucker Up Lip Plump swatched side by side.

The Gloss That Does More Than Gloss

A gloss that plumps, hydrates, and refines lip texture with continued use. Here's what's actually in Pucker Up — and why it works.
MUTHA Body Cleansing Gel dispensing onto wet skin in close-up.

The Cleanser That Earns Its Spot in Your Summer Routine

Most people clean less in summer and call it simplifying. Their skin pays for it. Here's what actually belongs in the wash.
Hand holding a wet MUTHA Body Oil bottle with water dripping.

Body Oil All Summer. Here's Why.

Six oils. One brief that took longer than expected to solve. Here's how the Body Oil was made — and why summer is when it earns its place. 

Three MUTHA Pucker Up Lip Plump tubes on a riser with product dripping.

Pucker Up: How It Happened

A year of formulas. A year of no's. And then one hour outside Milan.

MUTHA Up All Night Eye Cream full size beside the mini tube.

SPRING FORWARD?

WE HAVE YOUR EYES RESTED DAY AND NIGHT!

MUTHA No. 1 Serum held beneath pouring water and splashes.

C THE DIFFERENCE: WHY VITAMIN C MATTERS

Vitamin C is one of skincare’s most celebrated ingredients for good reason. It helps visibly brighten, improve the look of uneven tone, and support skin’s defense against oxidative stress. But here’s the thing, not all Vitamin C works the same.

Model using a cotton round with MUTHA Amniotic Toner on her cheek.

TONE IT LIKE YOU MEAN IT

There's a reason for the name...inspired by the fluid that protects in the womb, it’s made to restore, not irritate, for baby-soft skin, every day. Powered by PHAs and AHAs to gently exfoliate, smooth texture, and boost glow. No sting, no stripping.

Hand dispensing MUTHA cream beside texture swatches on white.

FILE THIS UNDER: THINGS YOU NEED

MORE THAN JUST VITAMIN C

MUTHA Body Oil and Body Butter shown side by side against white panels.

BODY BUTTER VS. BODY OIL

Two icons. One glow goal.

Out with the old, in with the glow graphic with a freckled model and MUTHA Amniotic Toner.

It’s the secret to smoother, brighter skin.

Acids like AHAs, BHAs, and PHAs dissolve dead skin cells, clear pores, and help your skincare work way better.

Spring Forward graphic with MUTHA Up All Night Eye Cream beside coffee pouring into a mug.

We have your eyes rested

Caffeine extract is known to help reduce the appearance of puffiness and swelling around the eyes and diminish the look of dark circles.

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