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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Up All Night Eye Cream Full Size · 15ml

Your $25 Credit

Continue Your
Eye Reset

Your 14 days proved what Up All Night can do. The full size keeps the momentum going — same formula, 5x the supply. Your results are just getting started.

$90$65

$25 credit applied

Up All Night Eye Cream · Full Size · 15ml

Your $25 credit has been appliedDiscount will appear at checkout

Have your credit code? Enter it at checkout. Check the email from MUTHA with your unique code — it arrived with your Eye Reset order confirmation.

97% Natural Origin · Dermatologist Tested · Free Shipping $75+

14 Days Was the Beginning

Your Eye Reset was designed to build momentum, not pause it. The same pearl powder brightening and MUTHALOAD® Technology that delivered visible results in two weeks continue to improve skin over time.

  • 93% agreed it helped brighten their undereye area

  • 90% agreed it helped improve the appearance of tired eyes

  • 90% agreed it helped improve hydration in the undereye area

*Based on a consumer panel of 30 participants, after 2 weeks of daily use.

Worth Every Penny

  • This is now my holy grail eye cream. It's visibly improved my dark circles and I look brighter and more awake.
    Verified Buyer
  • Since I started using UAN I no longer have to wear under eye concealer! After one month I could notice a drastic change. Worth every penny.
    Verified Buyer

Your Upgrade

Discovery Size · 3ml tube

Discovery Size

3ml · 14-day supply

$25

Full Size · 15ml bottle

Full Size

15ml · 5x the supply

$65

$25 Credit Applied

Same award-winning formula. Same MUTHALOAD® Technology. Five times the product — so your results keep building.

Don't Interrupt Progress.

Up All Night Eye Cream · Full Size · 15ml

97% Natural Origin · Dermatologist Tested · Trusted by MUTHAs

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