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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Mutha Press

VOGUE:
"10 Game-Changing Beauty Products to Buy This Month"


We are DORÉ:
"Cultish" 


WSJ Magazine:
"The Rise of Fancy Face Cream - for the Rest of Your Body" 
 

Forbes:
"Self Love Rituals and Holiday Gift Ideas" 

Spotlyte:
"Entrepreneur Hope Smith on the Difference Between Being a Mother and a MUTHA" 

Violet Grey:
"The Skin-Softening Duo That Hydrates Like a Mother" 

Violet Grey:
"Women Made: Hope Smith" 


WhoWhatWear: 
"We're Calling It: 20 New Beauty Products That Will Be Cult Favorites by 2020" 

FLAUNT: 
"MUTHA celebrates with Violet Grey" 
 

The Zoe Report: 
"The 30 Best New Beauty Products Dropping in November" 


Total Beauty: 
"15 Thick, Lush Body Butters for the Fall" 


Town&Country: 
"The Best Spa Gifts for Self-Care Devotees" 

REFINERY29: 
"15 Products Our Editors Were Thankful for in November" 

 

LA Times: 
"Holiday Shopping: 8 Ways to Give the Gift They Want" 

 

WhoWhatWear: 
"I'm Cleaning Up My Beauty Routine - These 18 Non-Toxics Are Actually Legit" 

 

Byrdie: 
"A Year in Review: The One Product We Fell in Love With the Most in 2019" 

 

COVETEUR: 
"Feeling Blah Post-Holidays? Here's How to Create an Easy At-Home Spa"

 

Very Good Light: 
"The Lightning Award 2019 Winners for Best Body and Facial Hair Products" 

 

REFINERY29: 
"9 Body Butter That Will Save Your Skin This Winter" 

 

TRENDHUNTER: 
"All Natural Body Butters" 

 

GLAM
"13 Luxe Body Products So Good, You'll Forget You're In Your Small Steamy Bathroom" 


MamaGlow: 
"Hope Smith Launches MUTHA and We Are Obsessed" 


ALLURE: 
"Seven Top Aestheticians Share their Skincare Routines" 


HATCH: 
"Hope Smith Launches MUTHA and We Are Obsessed" 


HollywoodLife: 
"Body Lotion: 30 Hydrating Products that Will Moisturize your Dry Skin" 

 

ESSENCE: 
"Dope Stuff on My Desk: Take a Moment for Some Serious Self-Care with These Finds" 

 

FORBES: 
"Valentine's Day Gift Guide: The Best Gift for the Bedroom"

IntoTheGloss: 
"The Best Creams to Slather Over Your Papery Body"

PureWow: 
"16 New Beauty Products That Will Definitely Sell Out in February"


REFINERY29: 
"Valentine's Day Gifts Pregnant Women Will Adore"


NewBeauty: 
"Kate Hudson Swears by These Two Body Products for Smooth, Supple Skin"


Westman-Atelier: 
"Ask Gucci: What Are Your Go-To Body Oils and Lotions to Cure Dry Skin"

Forbes: 
"Inspiring Female Founders in the Beauty Industry"


Happily Eva After: 
"My Favorite Bath Products"

WhoWhatWear: 
"Your Face Oil Soul Mate Exists-Here's How to Choose the Best Formula"

COVETEUR: 
"SUNDAY SPA Routine with Model Cindy Mello"

WhoWhatWear: 
"8 Foolproof Ways to Ensure Your Skin Reaches its Maximum Potential This Fall"

NewBeauty: 
"The Ins and Outs of Practicing Lymphatic Drainage at Home, According to Four Skin Experts"


Forbes: 
"Cult-Favorite Skincare Line MUTHA Has a New Face Oil that will Transform your Skin"

 

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