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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

BEHIND THE SCIENCE

model applying No. 1 Serum to her cheek

PROPRIETARY TECHNOLOGIES USED BY MUTHA

MUTHALOAD®

MUTHALOAD® is an everyday solution to help combat daily stressors for soothed, plump and protected skin. It's packed with clinically proven biofermented ingredients and clinically proven to boost type 1 collagen for supple, youthful skin, and deliver antioxidant benefits for enhanced protection.

REBIRTH®

REBIRTH™ Technology is a powerhouse packed technology focused on restoring your skin back to it’s youthful state through extra support and repair. It's clinically proven to significantly reduce wrinkle volume and increase firmness.

MUTHALOAD® CORE TECHNOLOGY

THE FORMULA INCLUDES

  • Hyaluronic Acid: known to help maintain lasting hydration and moisture, which in helps boost skin elasticity, improve the appearance of fine lines and wrinkles, and support skin repair processes
  • Niacinamide: known to support a healthy ceramide barrier, improve skin texture and hyperpigmentation, and minimize the appearance of acne and inflammation
  • Rice Kefiran: clinically proven to significantly increase moisture, hydration, firmness, and elasticity while reducing the appearance of lines and wrinkles
  • Rice Peptide Complex: known to strengthen the skin barrier, stimulate collagen and elastin production, and reduce inflammation

MUTHALOAD BENEFITS

BOOST:
Repair
Resilience

CLINICALLY PROVEN ACTIVES TO HELP
✓ Provide antioxidant benefits
✓ Protect skin from environmental stressors
✓ Calm and soothe the skin
✓ Prevent moisture-loss
✓ Deliver hydration

BALANCE:
De-Stress
Hydrate

CLINICALLY PROVEN ACTIVES TO HELP
✓ Smooth lines and wrinkles
✓ Reduce hyperpigmentation
✓ Support collagen and elastin
✓ Increase radiance and glow
✓ Improve uneven skin texture

FOUR MOLECULAR WEIGHTS OF HYALURONIC ACID

Hyaluronic acid provides comprehensive hydration to help target multiple skin layers. Smaller molecules are known to penetrate deeply, enhancing absorption for long-lasting moisture and plumping effects.

ANTIOXIDANT ALLY

MUTHALOAD® is clinically proven to deliver antioxidant benefits to help protect skin against free radical damage, and premature aging. And it helps endorse healthy skin by administering much needed hydration, moisture, and active nutrients. This supports the skin barrier and its protective function.

SCIENTIFICALLY TESTED
COLLAGEN BOOSTER

This microscopic image shows the difference in cellular activity and collagen production before and after application of MUTHALOAD®. As shown, the collagen production is lit up, boosted and enhanced. Increased collagen production is associated with plump skin, reduced fine lines and increased skin elasticity.

THE No. 1 SERUM, A MUTHALOAD® PRODUCT, WAS SHOWN TO:

100%

of participants saw significant reduction in fine lines and wrinkles

79%

of participants showed improvement in dark spots and hyperpigmentation

96%

of participants saw a reduction in redness

100%

of participants showed significant improvement in skin firmness and elasticity

*based on clinical study on 33 subjects over an 8-week period via expert grading and instrumentation

MUTHA REBIRTH™ TECHNOLOGY

THE FORMULA

  • Crocus Chrsyanthus Bulb Extract: known to promote cell growth, and can help improve skin elasticity
  • Lactobacillus and Bacillus Ferments: known to have anti-inflammatory and anti-microbial properties, and is known to help strengthen the skin barrier and improve the complexion

REBIRTH
BENEFITS

REPAIR:
Restore
Replenish

CLINICALLY PROVEN ACTIVES TO HELP
✓ With firming and lifting effect in 2 weeks
✓ Minimize neck wrinkles in 2 weeks

REJUVENATE:
Renew
Revitalize

CLINICALLY PROVEN ACTIVES TO HELP
✓ Boost collagen and elastin
✓ Firm and lift the skin
✓ Minimize neck wrinkles

CLINICALLY PROVEN RESULTS

REBIRTH™: THE INSPIRATION

When MUTHA Founder & CEO Hope Smith first had her children, she wanted to know what made their skin was so soft. It turns out, baby skin has flora and nutrients that help support skin development and optimization. REBIRTH™ Technology was inspired by these unique and transformative ingredients so skin is left baby soft...literally.

The Amniotic Toner, named for the protective fluid present in the womb, gently purifies, softens, and restores the skin. The Beauty Sleep Eye Cream features fermented postbiotics and a bio-powered peptide complex that visibly reduces fine lines, wrinkles, and signs of fatigue—so you wake up looking refreshed and well-rested.

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