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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Model with hands framing her face and glowing skin, eyes closed.

Vogue

The Best Face Serums Are Tailor-Made for All Your Skin Concerns

Finding the best face serum for your skin type and concerns can be a transformative move for your complexion—so, if you have yet to use one, consider this your cue. “Serums are like espresso shots for your skin: highly concentrated and designed to deliver a potent dose of active ingredients right where they are needed most,” says Mona Gohara, MD, a board-certified dermatologist in New Haven, Connecticut. As a result, they can target specific issues, like fine lines or discoloration, with more precision than a moisturizer, and their lightweight texture makes them easy to layer, she says.

PDP Image of the No. 1 Serum , 30ml / 1.0 fl oz

The No. 1 Serum

“The Mutha No.1 serum is the perfect combination of hydrators, actives, antioxidants, and skin nourishers to leave skin conditioned, balanced, restored and protected!”

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