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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Close-up of golden oil bubbles filling the frame.

Pure Wow

Luxury Beauty & Wellness Brands Are Up to 25 Percent Off During the Violet Grey Black Friday Sale

We certainly don't want to take away any time from your family and friends (and your Thanksgiving leftovers), but we just couldn't keep the Violet Grey Black Friday Sale to ourselves. Yes, it's finally here, and from now through November 28, you can save up to 25 percent off luxury beauty and wellness brands like Augustinus Bader, The Nue Co. and more.

Now, of course, not everything is on sale. (Exclusions include Aman, By Terry, Byredo, Chanel, Diptyque, Dr. Dennis Gross devices, Dyson, Hanacure, Homecourt, In Fiore, Joanna Czech, Le Labo, Maison Margiela, Off-White, Olaplex, Oribe, Resorè, Shani Darden, Trudon, Tweezerman, Victoria Beckham, Vintner’s Daughter and Westman Atelier.) But don't worry: You can still buy PureWow favorites like The Rich Cream, Joanna Vargas Eden Instant Lift Mask and Slip Sleep Mask on sale, plus lots lots more.

So tell your out-of-town guests you have an errand to run...which is to shop this sale now! Below, 21 products worth adding to your cart ASAP.

MUTHA Face Oil

Your hair isn't the only thing that needs to be oiled; your face could also benefit from it daily. Specifically, this oil serum that's rich in antioxidants and omega fatty acids, which should deeply hydrate and nourish the skin while protecting it from environmental stressors. You can also spread it onto your neck and décolletage for similar results.


Image of the Face Oil on a filled marble countertop with a hand holding up the dropper of the Face Oil

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