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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

MUTHA Body Oil and Up All Night Eye Cream resting in fresh snow.

Who What Wear

I'm Embracing Cozy-Girl Winter With These 21 Ultra-Soothing Staples

This may be an unpopular opinion, but I love winter. There's a certain coziness to it, knowing that for the next few months, I'll be in nesting mode. Instead of long days and late nights spent traveling, socializing, and going to events, I'll be sitting comfortably in my home. Maybe I'll catch up on some reading. Maybe I'll binge-watch a show. Maybe I'll try my hand at cooking new recipes. One thing that I know I'll be doing is spending more time on my beauty routine.

While I devote a fair amount of time and focus to my beauty routine year round (I am a beauty editor after all), I take the opportunity to really lean into it in the winter. It's during the coldest, dreariest months that I reach for my most soothing staples in an effort to best care for my body and mind. You see, I'm all about turning my routine into a ritual and using a consciously curated line-up of products. Keep scrolling to see every single product I'm using to fully embrace cozy-girl winter.



Mutha Body Oil

Speaking of body oil, this one is a favorite of mine. Yes, it's expensive, but it moisturizes my skin like nothing else and even gives it a nice glow (which it doesn't have otherwise, especially in the midst of winter). It's formulated with a blend of nourishing and vitamin-rich oils, like rose hip, grape seed, apricot, jojoba, olive, and sweet almond.


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