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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Leah Wyar in a leopard-print top against a dark backdrop, in black and white.

Leah Wyar

Vice President of Byrdie

Shame on mom-shamers. Experienced their wrath? Share your story.

I was shamed for letting my 5-year-old look at my phone at a restaurant. The shamers had no idea that it was an educational game or that I have a 15-minutes-only-after-dinner rule. And yet...

IF ANY LINE OF WORK NEEDS INSPO, IT'S MOTHERHOOD. WHAT TYPE OF MOTHERS INSPIRE YOU?

Moms who keep it real inspire me. We live in a world—the 'gram—where perfection is manufactured. Any time I see a mom admitting she's phoned it in for a day, or that she bought the bake-sale goods (and left them in the packaging!), or that she forgot to move her Elf on the Shelf...bow down.

Sometimes we're all BAD MUTHAs (as we should be). When did you go against traditional advice? Better worlds start with better moms. How can the motherhood community improve?

In NYC, nannies are the norm. But hiring one wasn't for me. I felt strongly about sending my son to daycare when I went back to work, but had my fair share of eyebrow raises, scoffs and fear mongering. In the end, I went with my gut and never regretted it.

"Less judging and gossip. More support and cheerleading."

Better worlds start with better moms. How can the motherhood community improve?

Less judging and gossip. More support and cheerleading.

How do you like to MUTHA yourself and ensure you still have some 'me' time?

Before quarantine: Weekly acupuncture and chair massages. Now, I just try to steal snuggles and snoozes with my five-year-old...it chills me out. Plus, he'll be getting a sister soon, and I want to sneak in as much 1:1 time with him as I can.

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