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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Kaki Swid with her two children, all dressed in black, photographed in black and white.

Kaki Swid

Model & Screenwriter

SHAME ON MOM-SHAMERS. EXPERIENCED THEIR WRATH? SHARE YOUR STORY.

While at the park with my twins, I was mom shamed by a “working mom” for being a “stay at home mom”.

IF ANY LINE OF WORK NEEDS INSPO, IT'S MOTHERHOOD. WHAT TYPE OF MOTHERS INSPIRE YOU.

I’m inspired by strong, forward thinking moms. Moms who lead by example of what fits best for their individual families. Moms who aren’t afraid to carve out their own path of motherhood

SOMETIMES WE'RE ALL BAD MUTHAS (AS WE SHOULD BE). WHEN DID YOU GO AGAINST TRADITIONAL ADVICE?

I struggled with infertility for years, finally I ignored all the traditional advice. Instead I placed my trust into science and IVF, which resulted into my miracle twins!

"WE SHOULD SHOW OUR VULNERABILITIES, OUR IMPERFECT MOM MOMENTS, OUR TOUGH DAYS AND LEAN ON EACH OTHER FOR GENUINE SUPPORT."

BETTER WORLDS START WITH BETTER MOMS. HOW CAN THE MOTHERHOOD COMMUNITY IMPROVE?

I think as a motherhood community we desperately need more transparency. We need to drop the perfect mom act that social media conditions us to display. Rather we should show our vulnerabilities, our imperfect mom moments, our tough days and lean on each other for genuine support.

HOW DO YOU LIKE TO MUTHA YOURSELF AND ENSURE YOU STILL HAVE SOME 'ME' TIME?

I sneak away to my favorite Korean Spa in downtown LA. If that’s not doable I use the calm app, I find just 10 minutes of mediation can perform miracles in motherhood.

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