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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Joyce Bonelli on the beach with her two young children, in black and white.

Joyce Bonelli

Celebrity Makeup Artist

Shame on mom-shamers. Experienced their wrath? Share your story.

I’ve been shamed for having 2 baby Daddy’s. But now I’m proud and looking for a 3rd lol! I’m sure I’m shamed for a million things I’m not even aware of. I have pure joy and freedom in not giving a f*** what people think, because I know the truth, I’m at peace with it.

What do you love most about being a BAD MUTHA?

We as Mother’s are so powerful. I’ve felt my most strength, as a mother. Of all the beautiful things I’ve accomplished in my life being a mother is what I’m most proud of. I cherish every moment. Even when I’m 96 changes deep, 3 screaming babies, 4 crying kids at once, 12-16 outfit changes, 18 meals/snacks/bottles, every room in the house a mess... it’s just all my favorite.

Sometimes we’re all BAD MUTHAS (as we should be). When did you go against traditional advice?

I went back to work 3 days after giving birth to my first baby. The VMA’s with Nicki Minaj...I’ll never forget pumping in the bathroom! My twin birth was extremely scary. My twins had to come out at 35 weeks. They were in the NICU for 5 weeks. They don’t let you in to see your babies more than once every 12 hours unless you are breastfeeding. So I was in there breastfeeding 15 hours a day HA!

"We as Mother’s are so powerful. I’ve felt my most strength, as a mother. Of all the beautiful things I’ve accomplished in my life being a mother is what I’m most proud of."

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