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Our Founder

Discover how a stretch mark cream formulated in her kitchen laboratory led Hope Smith to create a line of groundbreaking products.

About Us

We believe that, while motherhood is a time for deep care for others, a woman also needs to look after herself. Because if she’s happy, her loved ones are happy.

Press

Read what the press is saying about our transformative skincare line, trusted by beauty experts globally.

IT'S A MUTHA'S WORLD

Whether you're a first-time mom, a self-care seeker, a changemaker, or just a bad MUTHA in the making, you've come to the right place.

Skincare Philosophy

Nothing goes in unless it earns its place. The standard behind every formula, and the reasoning that gets a product made.

Skincare Philosophy

Why we formulate the way we do — and what skin under everyday stress actually needs to perform.

Technology

Explore the cutting-edge proprietary technologies behind our products, crafted to revolutionize your skincare experience.

Ingredients

MUTHA uses clinically-proven, naturally-derived ingredients to work in unity with the skin's biology.

Clinical Results

Discover the transformative power of our clinically tested products, and learn about actual results from real people.

Hilaria Baldwin in a pinstripe blazer, photographed in black and white.

Hilaria Baldwin

Co-Host of Mom Brain
Author of The Living Clearly Method
Today Show Contributor

SHAME ON MOM-SHAMERS. EXPERIENCED THEIR WRATH? SHARE YOUR STORY.

People assume so much. Through their own insecurity, some people want to see the worst, even if it’s not true. People assume that I’m sitting around while other people take care of my kid. That I married for money. But then I always think of what Michelle Obama once said 'When they go low, we go high’ and think to myself when responding -- Is this situation making it better or worse.

IF ANY LINE OF WORK NEEDS INSPO, IT'S MOTHERHOOD. WHAT TYPE OF MOTHERS INSPIRE YOU?

Mothers who are thoughtful, Mothers who are trying their best. Moms who are focusing on themselves.

SOMETIMES WE'RE ALL BAD MUTHAS (AS WE SHOULD BE). WHEN DID YOU GO AGAINST TRADITIONAL ADVICE?

There’s enough space for all of us to be fantastic women, BAD MUTHAs.

"PEOPLE ASSUME SO MUCH. THROUGH THEIR OWN INSECURITY, SOME PEOPLE WANT TO SEE THE WORST, EVEN IF IT’S NOT TRUE. PEOPLE ASSUME THAT I’M SITTING AROUND WHILE OTHER PEOPLE TAKE CARE OF MY KID. THAT I MARRIED FOR MONEY."

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